Our mission at Lion Brand Yarn Company is to spread warmth, comfort, and inspiration to the world by providing products and social engagement that promote the joy of knitting, crocheting, and weaving. We are a fifth generation, family-owned and operated business, and a beloved brand since 1878, and one of the leading distributors of craft yarn in the United States and other countries. Our yarns are sold online, at craft chains, discount chains, independent shops, and retailers worldwide. Our team works collaboratively to explore and generate new and exciting ideas that keep our brand fresh and our category invigorated, as we fulfill our purpose to Create a More Colorful, Connected, Comforting, and Caring World!